Just My Thoughts
Using the Internet of Things to Shape Brands
First, let’s start with the basics of what the “Internet of Things” is. For years, the only information on the internet was captured and input by human beings. Recently, however, we’ve seen a surge in “smart” objects. From your fitness tracking wristband to lights in your home you can adjust with your phone, to [...]
Living Your Brand Story Beyond The Startup Pitch
I recently published a piece on Forbes about the on the lessons I’ve learned to live your brand story beyond demo day. Getting noticed as a startup is difficult. Most startups struggle with how to make your customers REALLY “need” you and get to the point where you have a product people can't put down. [...]
Quick Primer: What is Brand Identity?
Brand identity really began at the beginning of the industrial revolution. As large suppliers started mass-producing items, it became necessary differentiate yourself from the crowds of other companies, as well as convincing consumers that your product was as trustworthy as the local neighborhood producers. Logos, packaging, jingles, and print ads were all ways to [...]
What Matters Most?
What matters most is what drives our passions as individuals. Why? Because almost every good idea has already been built. There is more creativity and more exploration to come, but right now, with so many ideas and so many products to sell and services to provide, what makes your brand unique is you. No [...]
Quick Primer: Automating Your Leads
Say you are a startup, who is looking to generate 6,000 signups by July, and convert 10% of those leads into users. Or perhaps you are looking for investors without the connections in place to approach one. In the past, the process of generating leads, -be it sales, biz dev, or angel investor- for [...]
Quick Primer: Online Marketing Visibility
It’s a crowded world out there on the Internet. In all the hustle and bustle of content that bombards customers every single day, how do you make your brand’s message heard? How do you create content that will sift your message out of the silt and entice a potential customer to learn more about [...]