I’m very interested in working with ambitious people doing ambitious things. I help companies of all sizes and industries navigate marketing and brand challenges around alignment and potential. My goal is to always work collaboratively with business, marketing, and product leaders to drive growth.
Below are several ways I like to add value:
Brand positioning and marketing strategy for companies looking to launch, grow or reignite their brands. I help to define the company’s purpose, better understand its audience, and drive alignment behind a shared goal and plan.
Build brand awareness and equity in new product categories, sales channels, and geographies. Collaborate with your team to create metrics for measuring the success of all marketing programs instilling a results-oriented marketing team and culture.
Explore new growth opportunities by developing new solution selling strategies or go-to-market plans for launching new products, services, experiences, and content. My entire career has been focused on looking forward and getting ahead of challenges and opportunities. I can help spot the gaps and iterate on solutions.
Connect with customers by building a community, executing strategic partnerships, optimizing traffic acquisition, understanding user needs, and developing a feature roadmap to drive engagement.
Save time by analyzing your marketing workflows and team structure with a fresh perspective to create resources and company-wide systems to drive strategic thinking across your company. I enjoy helping companies do better work with agile teams, both within and external to your organization.
Invest and help scaling startups with intros to angel investors and support establishing the marketing/growth function to accelerate the founder’s visions in whatever fashion I can. I currently invest primarily in Seed deals after they’ve found a lead investor, but am happy to engage and add value before then.