Just My Thoughts
Implementing a ‘Content Factory’ Approach to Tackle Your Content Marketing Needs
I recently published a piece over on Medium on why brands should be their own publishers- implementing a ‘content factory’ approach to tackling all content marketing needs. The world is being consumed by content, and we’ve only seen the beginning. Social Networks have become content monsters. For marketers, that means they must be fed to keep [...]
What Agencies Can Learn From Incubators
Jason Alan Snyder recently wrote a piece in AdWeek covering the strengths and weaknesses of agencies that really got me thinking. While agencies have the energy and stimulus to really drive a person professionally, when it comes to invention and innovation, they can be too reluctant to take the lead and charge forward, scared [...]
5 Things From Cannes Lions You Should Care About
Cannes Lions International Festival of Creativity is a global event held in France, a festival that celebrates those working in the advertising, creative communications, and digital innovations spaces. It is the largest worldwide gathering of more than 15,000 advertising professional, marketers, designers, and all who are involved in the business of selling a message. [...]
Crafting a Memorable Brand Strategy
In order to build a brand with transformative potential, you need great branding. The way I think about marketing and branding is this: You need to know the consumer, you need to know the magic, and you need to connect those together. Connecting the two means bringing the magic built by your team to [...]
Creating a Beta Department To Propel Great Ideas Forward
Regardless of industry or size, your company should be exploring a Beta Department. An innovation group designed for the speed and nature of today’s culture and business. A lack of devoted staff, brainpower, and resources devoted to brainstorming technology and new products will leave you getting “Ubered”. Taxi companies, as well as other public [...]
Thoughts on Facebook’s F8 Conference
Facebook’s F8 developer’s conference completed last month, a platform for, amongst other things, Zuckerberg’s speech about the devotion he has about branching out beyond social media. Adweek calls him the “Oprah of the Digital Age” From airplanes and satellites, to chatbot assistants that mean you will never have to call a business again and [...]