Just My Thoughts
The Power of Collaboration: Building Effective Relationships Between CBOs and CMOs
In the dynamic arena of today’s business world, the secret ingredient for success is collaboration—with the relationship between Chief Brand Officers (CBOs) and Chief Marketing Officers (CMOs) being particularly important. A strong partnership between these two roles can significantly enhance brand management and marketing endeavors. This article dissects the complex dynamics between these roles [...]
Unlocking the Power of 10 Culturally Relevant Archetypes for Effective Brand Strategy
As marketing becomes increasingly focused on short-term performance, there is a growing need for visionary leaders who can connect the dots, smooth the experience, and identify growth opportunities for brands on the horizon. For Chief Brand Officers (CBOs), this means taking a more holistic approach to branding and developing a brand personality and messaging [...]
The Art of Rebranding: How to Execute a Successful Brand Pivot
As a business owner, you may have come to the realization that your brand is no longer resonating with your target audience, or maybe you're looking to take your brand in a new direction. Whatever the reason, rebranding can be a powerful tool for evolving your brand and staying relevant in an ever-changing market. [...]
Is It Time to Rebrand Your Business? 6 Key Indicators You Need to Know.
As a business owner, you put a lot of time, effort, and resources into building your brand. However, as your business evolves, so should your brand. Sometimes, rebranding can be the key to revitalizing your business and staying relevant in a constantly changing marketplace. But how do you know if it's time to rebrand? [...]
My Startup Journey The Marie Kondo Way
I learned a lot through my early startup experience. I learned more about myself, the business world and how to manage a team. I learned to be agile, quickly learning new things as you go. I learned to embrace the journey of learning and dedicating yourself to the challenge of building something of value [...]
4 Ways to Make Your B2B Marketing More Capitivating
B2B is not the sexiest category. The acronym conjures images of overused stock photography, repurposed social selling content, bland product messaging, whitepapers and franken-decks. That’s a stereotype of course, especially today, as B2B campaigns are becoming increasingly ingenious and evolved. And yet, many B2B brands today refuse to go against the grain and embrace [...]