Unlocking the Power of 10 Culturally Relevant Archetypes for Effective Brand Strategy
As marketing becomes increasingly focused on short-term performance, there is [...]
The Art of Rebranding: How to Execute a Successful Brand Pivot
As a business owner, you may have come to the [...]
Is It Time to Rebrand Your Business? 6 Key Indicators You Need to Know.
As a business owner, you put a lot of time, [...]
My Startup Journey The Marie Kondo Way
I learned a lot through my early startup experience. I [...]
4 Ways to Make Your B2B Marketing More Capitivating
B2B is not the sexiest category. The acronym conjures images [...]
What Marketers Can Learn From the Film Industry About Connecting With Their Audience
In our current world of media clutter and competing content [...]
All Marketers Must Be Strategy Focused
Strategy is inherently linked to marketing. It’s impossible to generate [...]
Starting Your Career in Advertising in the Age of Creative Consultancies? Advice for Wannabe Strategist & Account Planners
Recruiting new strategic minds to advertising has been on my [...]
Your First Startup Growth Hack? Focus on Building a Valuable Brand
I’ve previously written about the importance of crafting a quality [...]
The Importance of a Brand Story in Business
People find meaning and connection through the stories they tell [...]