I recently published a piece over on Medium on why brands should be their own publishers- implementing a ‘content factory’ approach to tackling all content marketing needs.
The world is being consumed by content, and we’ve only seen the beginning. Social Networks have become content monsters. For marketers, that means they must be fed to keep users engaged and your brand relevant. It’s the only way to keep pace with consumers and stay in control of the conversation. Marketing success is no longer determined by what you pay for. It’s now about the amplification of the content you create. Which means the better brands can partner with platforms, the more successful they will be in reaching engaged consumers.
I hope you enjoy reading my POV and I would love for you to contribute your thoughts to the conversation.