Just My Thoughts
Brands and Chatbots, the Time is Now
Chat is the future: Generation Y is the first generation to prefer chatting over the web or social media to talk, rather than over the phone. Six of the top ten most used apps globally are messaging apps. And it’s not just how they prefer to talk to each other, it’s also quickly becoming [...]
Building Your Brand: Why Stories Are Better Than Facts
During my startup days I have personally been in situations where I have lost deals ONLY because I was unable to create the right value proposition for the audience. And I have met many startups who suck at storytelling. They might have a compelling product/ service, but haven't figured out a compelling story for [...]
Formula 1’s Next Step: a Brand to Capture Americans
Formula 1 racing is many things to many people. It is at once the most international, technologically advanced and glamorous sport in the world. For years, there has been a push to bring the sport of Formula One to the U.S in a major way. Now, this may finally come to pass. The European-dominated [...]
5 Reasons to be Excited About Advertising in 2017
1 . Changing Ad Formats Leading To Endless Possibilities: IAB’s new creative guidelines say that outstream video ads and moveable players which cover content are no longer “acceptable.” Google announced in August that starting January 2017, websites with intrusive advertising will be penalized in Google search results. Examples from the announcements are: full-page popups [...]
My 5 Rules for Startup Interactions with Customers & Leads
As startups grow, so do the numbers of customers, and the number of team members having interactions between employees and the public. This is fantastic! It is no longer just your business development person on the front lines, you now have many sets of ears available to listen to your base. Understanding the customer's [...]
VR Opens Up the World for Brand Storytellers
Virtual reality based on 360-degree video has gone beyond entertainment to become a format for immersive information, and inevitably, business marketing. It's growing as an advertising medium in part because of sales, now augmented by devices like Google Cardboard. These viewers help make virtual reality an option in smartphone video. VR gives provides an [...]