Just My Thoughts
Brands Need to Avoid the Boring Life
Branding has become vital if you want to achieve success with your company or just for yourself. Branding is the most powerful tool to show people want is possible. Creating an eye-catching brand helps you stand out from your competition and succeed within your industry. While many people start making a brand with the best intentions, [...]
Sports, the IoT, and Marketing
Technology continues to redefine how we experience live sports. As a passionate sports fan I believe we are on the cusp of some of the most exciting times in sports. It’s a great time to be a sports fan, and it’s only going to get better. And I am not just talking about the [...]
Navigating The Big Data Dilemma To Master the Business of Marketing
Recently, we’re all starting to realize something new in marketing: the importance of data driven marketing. Marketers have always focused on how to identify and attract the ideal customer. So much of marketing revolves around the consumer and what they want in that moment. While this mindset can be helpful in leading to company success and [...]
4 True Stats that Show We Need to Rethink the State of Digital Marketing
As technology becomes more prevalent, marketers must work to appeal to users that spend a significant amount of time surfing the web. Fewer people have traditional television where advertisers know commercials must be viewed. Most people install some kind of ad-blocker on their computer so they aren’t bothered by ads when browsing online. Millions pay for online streaming [...]
4 Interactive Marketing Ideas We Can Learn From
What a difference a year makes. As we look back on marketing campaigns over the past year, there has been a huge rise of more instances of interactive marketing as brands look beyond audience reach to bring higher engagement into their campaigns. There is a growing focus on attention as a qualitative measure of [...]
Identifying Your Best Customer: Seek Out People Who Love What You Do
As a strategist, my goal has always been to know my customer and extract what "must haves" matters to them. This means: Search for real audience insights and opportunities to ensure all is known about the customer, brand, category, project, et cetera. Understand what makes this opportunity different, special or competitive (capitalizing on competitor [...]