Just My Thoughts
What Marketers Can Learn From the Film Industry About Connecting With Their Audience
In our current world of media clutter and competing content platforms it’s a daunting task for the average moviegoer to find content they’re going to feel passionate about. To inspire this group, you don’t need to sell to them: You need to captivate them. The aim is to increase cultural buzz beyond the expected [...]
All Marketers Must Be Strategy Focused
Strategy is inherently linked to marketing. It’s impossible to generate good marketing that actually gets you the return you want without a solid strategy. You may not have always focused on your strategy, but it’s never too late to start. Without strategy, you’re much less likely to see significant success with your marketing. It’s [...]
Starting Your Career in Advertising in the Age of Creative Consultancies? Advice for Wannabe Strategist & Account Planners
Recruiting new strategic minds to advertising has been on my mind this month. Our world is more complicated and multifaceted than ever before, likewise our advertising industry. What was once one of the most fulfilling and glamorous of career paths has become a fragile environment where agencies are doing more work than ever before. [...]
Your First Startup Growth Hack? Focus on Building a Valuable Brand
I’ve previously written about the importance of crafting a quality brand story for your business. If you want to see true success in your company, you need to grab the attention of consumers and help them invest in your brand’s story. It’s time to focus on the long-game and future goals for bringing the [...]
The Importance of a Brand Story in Business
People find meaning and connection through the stories they tell one another. If you want to truly connect with your audience, the best way is through using a brand story to engage people’s emotions and inspire them to action. Good stories make people think and feel and remember why something is important. Quality storytelling [...]
Sports Marketing and Fans
As a passionate sports fan and marketer, it makes sense to me that the two would go together. In my previous blog, I discussed how marketers are using the Internet of Things (IoT) to appeal to fans, but there is also much more marketers do to connect with sports fans. Sports marketers are realizing [...]