Just My Thoughts

4 Ways to Make Your B2B Marketing More Capitivating

B2B is not the sexiest category. The acronym conjures images of overused stock photography, repurposed social selling content, bland product messaging, whitepapers and franken-decks. That’s a stereotype of course, especially today, as B2B campaigns are becoming increasingly ingenious and evolved. And yet, many B2B brands today refuse to go against the grain and embrace [...]

By |June 11th, 2019|

All Marketers Must Be Strategy Focused

Strategy is inherently linked to marketing. It’s impossible to generate good marketing that actually gets you the return you want without a solid strategy. You may not have always focused on your strategy, but it’s never too late to start. Without strategy, you’re much less likely to see significant success with your marketing. It’s [...]

By |April 2nd, 2018|

Starting Your Career in Advertising in the Age of Creative Consultancies? Advice for Wannabe Strategist & Account Planners

Recruiting new strategic minds to advertising has been on my mind this month. Our world is more complicated and multifaceted than ever before, likewise our advertising industry. What was once one of the most fulfilling and glamorous of career paths has become a fragile environment where agencies are doing more work than ever before. [...]

By |February 10th, 2018|

Your First Startup Growth Hack? Focus on Building a Valuable Brand

I’ve previously written about the importance of crafting a quality brand story for your business. If you want to see true success in your company, you need to grab the attention of consumers and help them invest in your brand’s story. It’s time to focus on the long-game and future goals for bringing the [...]

By |December 9th, 2017|

The Importance of a Brand Story in Business

People find meaning and connection through the stories they tell one another. If you want to truly connect with your audience, the best way is through using a brand story to engage people’s emotions and inspire them to action. Good stories make people think and feel and remember why something is important. Quality storytelling [...]

By |October 3rd, 2017|
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