Ryan Stoner | Brand Strategist

Strategy is inherently linked to marketing. It’s impossible to generate good marketing that actually gets you the return you want without a solid strategy. You may not have always focused on your strategy, but it’s never too late to start. Without strategy, you’re much less likely to see significant success with your marketing. It’s vitally important that marketers learn to think strategically. Read on to learn more about the importance of strategy and how marketers can truly benefit from focusing on it.

How can a marketer think strategically?

As a strategist, there are three key traits you should possess in order to truly succeed in your career. The first is finding strategic imperatives instead of creative accidents, which allow you to take control of your strategy creation and carefully plan it out instead of relying on accidents that work in your favor as you focus on the creative process in marketing. Plan out your marketing strategy for true success.

The second key trait is a great imagination. Any strategist needs to be able to imagine the impossible and create incredible ways to position the brand in a way that attracts attention and leads to successful marketing.

Finally, in order to properly implement your planning and imagination, you’ll need the trait of innovation to apply your creativity. Some people have great ideas, but are wary of risking implementing them; this person cannot be you if you want to be a successful strategist. Have the confidence to try out your creative strategies and see what happens. Innovation is the best way to see true marketing success.

Thinking strategically is your most important skill as a marketer

Being able to approach marketing by thinking strategically is your most important skill as a marketer and will drastically affect business. There’s a lot of data you can utilize and avenues to use for marketing; you must use these resources to your business’s advantage. Being able to step back and evaluate what strategy works best for your company is the most valuable skill you can offer as a marketer.

Creative consultants also need to focus on strategy

Like marketers, creative consultants need to focus on strategy. Whether you’re being pulled for marketing, advertising, or some other creative input, it’s not enough to build something creative and leave the rest of the work up to the company you’re consulting for. Begin searching for consultants who can handle the data and more technical side of business. In order to effectively market your creative content, strategy and technical data needs to be implemented.

Marketers should start thinking like consultants

Creative consultants focus on delivering great content and projects to clients, so it’s time for marketers to also adopt this approach. Just as consultants should be focused on strategy, marketers need to take cues from consultants and look for all avenues they can use to their advantage when advertising their product or service.