Unlocking the Power of 10 Culturally Relevant Archetypes for Effective Brand Strategy
As marketing becomes increasingly focused on short-term performance, there is [...]
Is It Time to Rebrand Your Business? 6 Key Indicators You Need to Know.
As a business owner, you put a lot of time, [...]
Identifying Your Best Customer: Seek Out People Who Love What You Do
As a strategist, my goal has always been to know [...]
Brands and Chatbots, the Time is Now
Chat is the future: Generation Y is the first generation [...]
Building Your Brand: Why Stories Are Better Than Facts
During my startup days I have personally been in situations [...]
Formula 1’s Next Step: a Brand to Capture Americans
Formula 1 racing is many things to many people. It [...]
5 Reasons to be Excited About Advertising in 2017
1 . Changing Ad Formats Leading To Endless Possibilities: IAB’s [...]
My 5 Rules for Startup Interactions with Customers & Leads
As startups grow, so do the numbers of customers, and [...]
VR Opens Up the World for Brand Storytellers
Virtual reality based on 360-degree video has gone beyond entertainment [...]
Advice to Millennials Working with Advertisers
My previous post spoke to advertisers who are looking to [...]