by Ryan Stoner | Apr 14, 2017 | Ryan Stoner's Blog
As a strategist, my goal has always been to know my customer and extract what “must haves” matters to them. This means: Search for real audience insights and opportunities to ensure all is known about the customer, brand, category, project, et cetera....
by Ryan Stoner | Mar 2, 2017 | Ryan Stoner's Blog
Chat is the future: Generation Y is the first generation to prefer chatting over the web or social media to talk, rather than over the phone. Six of the top ten most used apps globally are messaging apps. And it’s not just how they prefer to talk to each other, it’s...
by Ryan Stoner | Jan 23, 2017 | Ryan Stoner's Blog
During my startup days I have personally been in situations where I have lost deals ONLY because I was unable to create the right value proposition for the audience. And I have met many startups who suck at storytelling. They might have a compelling product/ service,...
by Ryan Stoner | Jan 13, 2017 | Ryan Stoner's Blog
Formula 1 racing is many things to many people. It is at once the most international, technologically advanced and glamorous sport in the world. For years, there has been a push to bring the sport of Formula One to the U.S in a major way. Now, this may finally come to...
by Ryan Stoner | Jan 5, 2017 | Ryan Stoner's Blog
1 . Changing Ad Formats Leading To Endless Possibilities: IAB’s new creative guidelines say that outstream video ads and moveable players which cover content are no longer “acceptable.” Google announced in August that starting January 2017, websites with intrusive...
