Earlier Writing
A chronological record of posts from before October 2017 — kept public for reflection and reference.
2017
Sports Marketing and FansBrands Need to Avoid the Boring LifeSports, the IoT, and MarketingNavigating The Big Data Dilemma To Master the Business of Marketing4 True Stats that Show We Need to Rethink the State of Digital Marketing4 Interactive Marketing Ideas We Can Learn FromIdentifying Your Best Customer: Seek Out People Who Love What You DoBrands and Chatbots, the Time is NowBuilding Your Brand: Why Stories Are Better Than FactsFormula 1's Next Step: a Brand to Capture Americans5 Reasons to be Excited About Advertising in 2017
2016
My 5 Rules for Startup Interactions with Customers & LeadsVR Opens Up the World for Brand Storytellers10 Innovative Ways Brands are using Live Video to Drive EngagementAdvice to Millennials Working with AdvertisersStartup Pitches vs. Brand Agency PitchesAdvice to Advertisers Working With MillennialsWhat Lebron James Can Teach You About Brand ReinventionAd-Blockers and Advertising in the FutureImplementing a 'Content Factory' Approach to Tackle Your Content Marketing NeedsWhat Agencies Can Learn From Incubators5 Things From Cannes Lions You Should Care AboutCrafting a Memorable Brand StrategyCreating a Beta Department To Propel Great Ideas ForwardThoughts on Facebook's F8 ConferenceUsing the Internet of Things to Shape BrandsLiving Your Brand Story Beyond The Startup PitchQuick Primer: What is Brand Identity?What Matters Most?Quick Primer: Automating Your LeadsQuick Primer: Online Marketing Visibility