Ryan Stoner | Brand Strategist

Branding has become vital if you want to achieve success with your company or just for yourself. Branding is the most powerful tool to show people want is possible. Creating an eye-catching brand helps you stand out from your competition and succeed within your industry. While many people start making a brand with the best intentions, it can be easy to fall into a generic method of creating content and using your brand, instead of making it exciting. If you’re building your brand just like everyone else’s, it comes across as boring and it’s difficult to convince people to check it out. Your goal is to get noticed by the people who matter, which means you need to make sure your brand isn’t viewed as boring. Companies that have the most memorable brand will win, everyday all day.

Capitalize on the quirks

Whether you’re working on your personal brand or a brand for your business, don’t shy away from what makes you or the business different. Build brands people love by being bold and authentic. For any person, they have quirks that make them who they are, so embrace yours and use them to your advantage when creating a brand. If you’re talking about people in reference to a business’s brand, it’s okay to talk about what makes them different, as long as you present these quirks in a positive light. Showing quirks helps consumers connect with the brand and feel like they know those involved with it.

Make it a story

Like I’ve talked about before, storytelling is vital for your brand. Everyone loves a good story, so use this fact to your advantage with your brand. Share your personal story; make it sound incredible and use it to draw people toward you and your brand. Stand out by listening to people and engaging minds. You need to seduce to ignite passions. If you create that emotional connection, your personal brand will stand out.

Actually take your time

When you’re creating a brand, take your time. Even after you have it established, still take your time with upkeep. Nothing looks worse than a sloppy brand, with poor website design, uninspiring social media, and looks like every other brand out there that someone took a weekend to design. A quality brand that’s memorable takes time to create.

Create a succinct style

One of the most important parts of creating a stunning brand is keeping a succinct style. The last issue you want is having a different look on your various sites and social media. You want people to see a site and know for sure it’s yours by the way it’s designed, the color palette used, and the overall style. If you experiment with different colors or fonts on one platform, remember to carry those changes over to your other sites.

Update regularly & make your audience part of the conversation

Finally, once you’ve created the brand and believe it looks fantastic, it’s time to keep up the work! You can’t stop once you’ve launched your brand, which means you need to consistently update it and remain active online. Evaluate your brand every few months and see how everything’s going, as well as what trends are happening in your industry and the professional world as a whole. Make regular updates and changes that keep pushing your brand forward; never let it stagnate!

All marketers aspire for their brand to be selected by their customer for their own personal enjoyment. It involves understanding your audience’s passions to create engaging and seductive brand conversations. It involves stepping away from traditional communication channels to woo your audience where they are having conversations.