Ryan Stoner | Brand Strategist

Ryan Stoner

Ryan Stoner is a strategy leader and marketer who is passionate about building brands of action and helping teams align around a strategic narrative to power integrated marketing, advertising, sales, product, and transformation. Ryan Stoner is a high-energy leader and creative thinker who thrives on the success of building consumer brands and launching startups. He has helped online and offline brands and teams in all aspects of their growth, from business development to digital marketing and global new brand launches. Stoner believes it is extremely important to balance head and heart – data & creativity, in order to make a company the best it can be. He brings both his strategic knowledge and creative perspective to his work in order to drive action and business value for brands looking to find new ways to stay relevant and maintain momentum.

Ryan Stoner started his career as a Brand Planner with Publicis. There, he was a part of the strategy team behind an enormously popular T-Mobile ad campaign featuring Dwayne Wade and Chris Barkley. After that, he joined Omelet in Los Angeles as the Director of Strategy. There, Ryan launched and maintained the strategy department and partnered with brand managers to help them figure out what was next for their companies. Omelet’s well-known client roster includes ABC, Academy Awards, Activision, Budweiser, Coffee Bean & Tea Leaf, Disney, EA Easton Sports, Fox Mobile, G4, Genius Products, Interscope Records, Microsoft, NBC, TBS, TNT, Toyota, USA Networks and Warner Brothers.

After his positions with these two dynamic advertising companies, Stoner founded two innovative startups. First was MoPix, a film self-distribution platform that worked across multiple digital distribution channels. Ryan grew MoPix and raised funding through investors, including Wieden & Kennedy and 500 Startups, the leading global venture capital seed fund and startup accelerator. MoPix was featured in Techcrunch, Mashable, and Fast Company among other publications. In 2012, Ryan Stoner became a founding member of the Mark Cuban-backed startup Switchcam, an aggregator of crowd-sourced videos from major events, where he led growth & sales initiatives.

After startups, Ryan Stoner began providing brand and growth strategy consulting for Fortune 500 caliber companies which allowed him to craft his vision for building brands of action with great stories that inspire action. He created foundational brand positionings for several venture-funded and bootstrapped startups, and led creative advertising projects for tech companies such as Google, Facebook, and Pinterest. In 2014, Ryan returned to Publicis as the Strategy Director to lead brand strategy or T-Mobile, helping the brand set itself apart from the wireless Goliaths as the “Un-carrier.”

Ryan most recently served as Executive Head of Strategy at Phenomenon. During his time at Phenomenon played a pivotal role in growing the agency, including leading winning pitches for ABCmouse, DC Entertainment, and TD Ameritrade which led to Phenomenon being named Ad Age’s Small Agency of the Year in 2018. He also worked to create new revenue streams for Phenomenon through consulting and sales transformation work to help b2b clients like Aetna and Neustar increase their sales success. Ultimately, while serving in an agency executive role, Phenomenon attracted a management-desired private equity investment and acquired Marketing Supply Co. (MSC), a performance agency based in Detroit in response to consumer behavior changes during the pandemic.

Ryan Stoner is currently at Dendro, where he works as the Principal and Head of Strategy. He leads a highly collaborative, diversely experienced team helping grow brands and businesses. Through this position, Stoner helps his clients navigate change. Defining disruptive and unexpected solutions that drive business value through brand involvement. Stoner has traveled much of his life with his family, growing up in Senegal, Nepal, and Indonesia. He now lives with his amazing wife Jenn and his lovely daughters Zaya and Azalyn in Los Angeles, California. In his free time, Stoner enjoys traveling, scuba diving, CrossFit, and taking in new knowledge to learn from other successful entrepreneurs about strategy, marketing, growth, and so much more.