The Andor Playbook: How Challenger Brands Outsmart Giants Without Direct Confrontation
The most effective brands don't win by being louder — [...]
What Marketers Can Learn From the Film Industry About Connecting With Their Audience
In our current world of media clutter and competing content [...]
The Importance of a Brand Story in Business
People find meaning and connection through the stories they tell [...]
Identifying Your Best Customer: Seek Out People Who Love What You Do
As a strategist, my goal has always been to know [...]
Building Your Brand: Why Stories Are Better Than Facts
During my startup days I have personally been in situations [...]
Formula 1’s Next Step: a Brand to Capture Americans
Formula 1 racing is many things to many people. It [...]
VR Opens Up the World for Brand Storytellers
Virtual reality based on 360-degree video has gone beyond entertainment [...]
10 Innovative Ways Brands are using Live Video to Drive Engagement
Companies that embrace new and innovative ways to promote themselves [...]
Advice to Millennials Working with Advertisers
My previous post spoke to advertisers who are looking to [...]
Startup Pitches vs. Brand Agency Pitches
Startups need to pitch their company to investors for the [...]