by Ryan Stoner | Jan 5, 2017 | Ryan Stoner's Blog
1 . Changing Ad Formats Leading To Endless Possibilities: IAB’s new creative guidelines say that outstream video ads and moveable players which cover content are no longer “acceptable.” Google announced in August that starting January 2017, websites with intrusive...
by Ryan Stoner | Sep 8, 2016 | Ryan Stoner's Blog
Advertisers risk a growing backlash if they don’t get more entertaining and less invasive. We should be focusing on building relationships with customers, rather than frustrating or destructive methods seeking to optimize on real-time results. To date, the impact of...
by Ryan Stoner | Jul 12, 2016 | Ryan Stoner's Blog
Cannes Lions International Festival of Creativity is a global event held in France, a festival that celebrates those working in the advertising, creative communications, and digital innovations spaces. It is the largest worldwide gathering of more than 15,000...
by Ryan Stoner | Jun 10, 2016 | Ryan Stoner's Blog
Regardless of industry or size, your company should be exploring a Beta Department. An innovation group designed for the speed and nature of today’s culture and business. A lack of devoted staff, brainpower, and resources devoted to brainstorming technology and new...
by Ryan Stoner | Apr 13, 2016 | Ryan Stoner's Blog
I recently published a piece on Forbes about the on the lessons I’ve learned to live your brand story beyond demo day. Getting noticed as a startup is difficult. Most startups struggle with how to make your customers REALLY “need” you and get to the point where you...
