by Ryan Stoner | Jan 5, 2017 | Ryan Stoner's Blog
1 . Changing Ad Formats Leading To Endless Possibilities: IAB’s new creative guidelines say that outstream video ads and moveable players which cover content are no longer “acceptable.” Google announced in August that starting January 2017, websites with intrusive...
by Ryan Stoner | Nov 8, 2016 | Ryan Stoner's Blog
Companies that embrace new and innovative ways to promote themselves succeed and thrive. In a world where live updates through social media platforms are the most popular methods for news, it’s essential to create an effective strategy. More specifically, live video...
by Ryan Stoner | Sep 8, 2016 | Ryan Stoner's Blog
Advertisers risk a growing backlash if they don’t get more entertaining and less invasive. We should be focusing on building relationships with customers, rather than frustrating or destructive methods seeking to optimize on real-time results. To date, the impact of...
by Ryan Stoner | Mar 1, 2016 | Ryan Stoner's Blog
Brand identity really began at the beginning of the industrial revolution. As large suppliers started mass-producing items, it became necessary differentiate yourself from the crowds of other companies, as well as convincing consumers that your product was as...
by Ryan Stoner | Jan 29, 2016 | Ryan Stoner's Blog
It’s a crowded world out there on the Internet. In all the hustle and bustle of content that bombards customers every single day, how do you make your brand’s message heard? How do you create content that will sift your message out of the silt and entice a potential...
