Ryan Stoner | Brand Strategist

Ad-Blockers and Advertising in the Future

Ad-Blockers and Advertising in the Future

Advertisers risk a growing backlash if they don’t get more entertaining and less invasive. We should be focusing on building relationships with customers, rather than frustrating or destructive methods seeking to optimize on real-time results. To date, the impact of...
Thoughts on Facebook’s F8 Conference

Thoughts on Facebook’s F8 Conference

Facebook’s F8 developer’s conference completed last month, a platform for, amongst other things, Zuckerberg’s speech about the devotion he has about branching out beyond social media. Adweek calls him the “Oprah of the Digital Age” From airplanes and satellites, to...
Using the Internet of Things to Shape Brands

Using the Internet of Things to Shape Brands

First, let’s start with the basics of what the “Internet of Things” is. For years, the only information on the internet was captured and input by human beings. Recently, however, we’ve seen a surge in “smart” objects. From your fitness tracking wristband to lights in...