by Ryan Stoner | Apr 14, 2017 | Ryan Stoner's Blog
As a strategist, my goal has always been to know my customer and extract what “must haves” matters to them. This means: Search for real audience insights and opportunities to ensure all is known about the customer, brand, category, project, et cetera....
by Ryan Stoner | Jan 5, 2017 | Ryan Stoner's Blog
1 . Changing Ad Formats Leading To Endless Possibilities: IAB’s new creative guidelines say that outstream video ads and moveable players which cover content are no longer “acceptable.” Google announced in August that starting January 2017, websites with intrusive...
by Ryan Stoner | Nov 8, 2016 | Ryan Stoner's Blog
Companies that embrace new and innovative ways to promote themselves succeed and thrive. In a world where live updates through social media platforms are the most popular methods for news, it’s essential to create an effective strategy. More specifically, live video...
by Ryan Stoner | Oct 31, 2016 | Ryan Stoner's Blog
My previous post spoke to advertisers who are looking to work with millennials, here is a companion piece with some tips to help the younger generation succeed in advertising: 1 . Be Patient A clever insight doesn’t make an entire campaign, it needs depth and...
by Ryan Stoner | Oct 27, 2016 | Ryan Stoner's Blog
You would think that combining an industry that has the fastest growth and highest turnover with a generation notorious for job-hopping would be a recipe for disaster. But Millennials and their cultural strengths and weaknesses can actually be a good fit for the...
