Ryan Stoner | Brand Strategist

Sports Marketing and Fans

Sports Marketing and Fans

As a passionate sports fan and marketer, it makes sense to me that the two would go together. In my previous blog, I discussed how marketers are using the Internet of Things (IoT) to appeal to fans, but there is also much more marketers do to connect with sports fans....
Sports, the IoT, and Marketing

Sports, the IoT, and Marketing

Technology continues to redefine how we experience live sports. As a passionate sports fan I believe we are on the cusp of some of the most exciting times in sports.  It’s a great time to be a sports fan, and it’s only going to get better. And I am not just talking...