by Ryan Stoner | Oct 3, 2017 | Ryan Stoner's Blog
People find meaning and connection through the stories they tell one another. If you want to truly connect with your audience, the best way is through using a brand story to engage people’s emotions and inspire them to action. Good stories make people think and feel...
by Ryan Stoner | Apr 14, 2017 | Ryan Stoner's Blog
As a strategist, my goal has always been to know my customer and extract what “must haves” matters to them. This means: Search for real audience insights and opportunities to ensure all is known about the customer, brand, category, project, et cetera....
