by Ryan Stoner | Apr 14, 2017 | Ryan Stoner's Blog
As a strategist, my goal has always been to know my customer and extract what “must haves” matters to them. This means: Search for real audience insights and opportunities to ensure all is known about the customer, brand, category, project, et cetera....
by Ryan Stoner | Nov 18, 2016 | Ryan Stoner's Blog
Virtual reality based on 360-degree video has gone beyond entertainment to become a format for immersive information, and inevitably, business marketing. It’s growing as an advertising medium in part because of sales, now augmented by devices like Google...
by Ryan Stoner | Nov 8, 2016 | Ryan Stoner's Blog
Companies that embrace new and innovative ways to promote themselves succeed and thrive. In a world where live updates through social media platforms are the most popular methods for news, it’s essential to create an effective strategy. More specifically, live video...
by Ryan Stoner | Sep 15, 2016 | Ryan Stoner's Blog
As a company or a professional looking to rebrand an image, it can be difficult to find a road map. Who can you look to for a positive example? Here are eight lessons for how to rebuild brand reputation, taken from an unlikely source: LeBron James. You don’t have to...
by Ryan Stoner | Jul 15, 2016 | Ryan Stoner's Blog
Jason Alan Snyder recently wrote a piece in AdWeek covering the strengths and weaknesses of agencies that really got me thinking. While agencies have the energy and stimulus to really drive a person professionally, when it comes to invention and innovation, they can...
