by Ryan Stoner | Apr 14, 2017 | Ryan Stoner's Blog
As a strategist, my goal has always been to know my customer and extract what “must haves” matters to them. This means: Search for real audience insights and opportunities to ensure all is known about the customer, brand, category, project, et cetera....
by Ryan Stoner | Sep 8, 2016 | Ryan Stoner's Blog
Advertisers risk a growing backlash if they don’t get more entertaining and less invasive. We should be focusing on building relationships with customers, rather than frustrating or destructive methods seeking to optimize on real-time results. To date, the impact of...
by Ryan Stoner | Jul 15, 2016 | Ryan Stoner's Blog
Jason Alan Snyder recently wrote a piece in AdWeek covering the strengths and weaknesses of agencies that really got me thinking. While agencies have the energy and stimulus to really drive a person professionally, when it comes to invention and innovation, they can...
by Ryan Stoner | Jun 13, 2016 | Ryan Stoner's Blog
In order to build a brand with transformative potential, you need great branding. The way I think about marketing and branding is this: You need to know the consumer, you need to know the magic, and you need to connect those together. Connecting the two means bringing...
by Ryan Stoner | Jun 10, 2016 | Ryan Stoner's Blog
Regardless of industry or size, your company should be exploring a Beta Department. An innovation group designed for the speed and nature of today’s culture and business. A lack of devoted staff, brainpower, and resources devoted to brainstorming technology and new...
