by Ryan Stoner | Nov 8, 2016 | Ryan Stoner's Blog
Companies that embrace new and innovative ways to promote themselves succeed and thrive. In a world where live updates through social media platforms are the most popular methods for news, it’s essential to create an effective strategy. More specifically, live video...
by Ryan Stoner | Oct 31, 2016 | Ryan Stoner's Blog
My previous post spoke to advertisers who are looking to work with millennials, here is a companion piece with some tips to help the younger generation succeed in advertising: 1 . Be Patient A clever insight doesn’t make an entire campaign, it needs depth and...
by Ryan Stoner | Oct 29, 2016 | Ryan Stoner's Blog
Startups need to pitch their company to investors for the capital to start (or continue) building the company. Brand agencies pitch projects or ideas in order to sell to an existing customer, or to win over a new one, to start (or continue) building a brand. I,...
by Ryan Stoner | Oct 27, 2016 | Ryan Stoner's Blog
You would think that combining an industry that has the fastest growth and highest turnover with a generation notorious for job-hopping would be a recipe for disaster. But Millennials and their cultural strengths and weaknesses can actually be a good fit for the...
by Ryan Stoner | Sep 15, 2016 | Ryan Stoner's Blog
As a company or a professional looking to rebrand an image, it can be difficult to find a road map. Who can you look to for a positive example? Here are eight lessons for how to rebuild brand reputation, taken from an unlikely source: LeBron James. You don’t have to...
by Ryan Stoner | Sep 8, 2016 | Ryan Stoner's Blog
Advertisers risk a growing backlash if they don’t get more entertaining and less invasive. We should be focusing on building relationships with customers, rather than frustrating or destructive methods seeking to optimize on real-time results. To date, the impact of...
by Ryan Stoner | Sep 4, 2016 | Ryan Stoner's Blog
I recently published a piece over on Medium on why brands should be their own publishers- implementing a ‘content factory’ approach to tackling all content marketing needs. The world is being consumed by content, and we’ve only seen the beginning. Social Networks have...
by Ryan Stoner | Jul 15, 2016 | Ryan Stoner's Blog
Jason Alan Snyder recently wrote a piece in AdWeek covering the strengths and weaknesses of agencies that really got me thinking. While agencies have the energy and stimulus to really drive a person professionally, when it comes to invention and innovation, they can...
by Ryan Stoner | Jul 12, 2016 | Ryan Stoner's Blog
Cannes Lions International Festival of Creativity is a global event held in France, a festival that celebrates those working in the advertising, creative communications, and digital innovations spaces. It is the largest worldwide gathering of more than 15,000...
by Ryan Stoner | Jun 13, 2016 | Ryan Stoner's Blog
In order to build a brand with transformative potential, you need great branding. The way I think about marketing and branding is this: You need to know the consumer, you need to know the magic, and you need to connect those together. Connecting the two means bringing...
