Ryan Stoner | Brand Strategist

Ad-Blockers and Advertising in the Future

Ad-Blockers and Advertising in the Future

Advertisers risk a growing backlash if they don’t get more entertaining and less invasive. We should be focusing on building relationships with customers, rather than frustrating or destructive methods seeking to optimize on real-time results. To date, the impact of...
What Agencies Can Learn From Incubators

What Agencies Can Learn From Incubators

Jason Alan Snyder recently wrote a piece in AdWeek covering the strengths and weaknesses of agencies that really got me thinking. While agencies have the energy and stimulus to really drive a person professionally, when it comes to invention and innovation, they can...
Crafting a Memorable Brand Strategy

Crafting a Memorable Brand Strategy

In order to build a brand with transformative potential, you need great branding. The way I think about marketing and branding is this: You need to know the consumer, you need to know the magic, and you need to connect those together. Connecting the two means bringing...
Thoughts on Facebook’s F8 Conference

Thoughts on Facebook’s F8 Conference

Facebook’s F8 developer’s conference completed last month, a platform for, amongst other things, Zuckerberg’s speech about the devotion he has about branching out beyond social media. Adweek calls him the “Oprah of the Digital Age” From airplanes and satellites, to...
Using the Internet of Things to Shape Brands

Using the Internet of Things to Shape Brands

First, let’s start with the basics of what the “Internet of Things” is. For years, the only information on the internet was captured and input by human beings. Recently, however, we’ve seen a surge in “smart” objects. From your fitness tracking wristband to lights in...