by Ryan Stoner | Apr 14, 2017 | Ryan Stoner's Blog
As a strategist, my goal has always been to know my customer and extract what “must haves” matters to them. This means: Search for real audience insights and opportunities to ensure all is known about the customer, brand, category, project, et cetera....
by Ryan Stoner | Mar 2, 2017 | Ryan Stoner's Blog
Chat is the future: Generation Y is the first generation to prefer chatting over the web or social media to talk, rather than over the phone. Six of the top ten most used apps globally are messaging apps. And it’s not just how they prefer to talk to each other, it’s...
by Ryan Stoner | Jan 23, 2017 | Ryan Stoner's Blog
During my startup days I have personally been in situations where I have lost deals ONLY because I was unable to create the right value proposition for the audience. And I have met many startups who suck at storytelling. They might have a compelling product/ service,...
by Ryan Stoner | Jan 13, 2017 | Ryan Stoner's Blog
Formula 1 racing is many things to many people. It is at once the most international, technologically advanced and glamorous sport in the world. For years, there has been a push to bring the sport of Formula One to the U.S in a major way. Now, this may finally come to...
by Ryan Stoner | Jan 5, 2017 | Ryan Stoner's Blog
1 . Changing Ad Formats Leading To Endless Possibilities: IAB’s new creative guidelines say that outstream video ads and moveable players which cover content are no longer “acceptable.” Google announced in August that starting January 2017, websites with intrusive...
by Ryan Stoner | Dec 17, 2016 | Ryan Stoner's Blog
As startups grow, so do the numbers of customers, and the number of team members having interactions between employees and the public. This is fantastic! It is no longer just your business development person on the front lines, you now have many sets of ears available...
by Ryan Stoner | Nov 18, 2016 | Ryan Stoner's Blog
Virtual reality based on 360-degree video has gone beyond entertainment to become a format for immersive information, and inevitably, business marketing. It’s growing as an advertising medium in part because of sales, now augmented by devices like Google...
by Ryan Stoner | Nov 8, 2016 | Ryan Stoner's Blog
Companies that embrace new and innovative ways to promote themselves succeed and thrive. In a world where live updates through social media platforms are the most popular methods for news, it’s essential to create an effective strategy. More specifically, live video...
by Ryan Stoner | Oct 31, 2016 | Ryan Stoner's Blog
My previous post spoke to advertisers who are looking to work with millennials, here is a companion piece with some tips to help the younger generation succeed in advertising: 1 . Be Patient A clever insight doesn’t make an entire campaign, it needs depth and...
by Ryan Stoner | Oct 29, 2016 | Ryan Stoner's Blog
Startups need to pitch their company to investors for the capital to start (or continue) building the company. Brand agencies pitch projects or ideas in order to sell to an existing customer, or to win over a new one, to start (or continue) building a brand. I,...
