by Ryan Stoner | Sep 12, 2017 | Ryan Stoner's Blog
As a passionate sports fan and marketer, it makes sense to me that the two would go together. In my previous blog, I discussed how marketers are using the Internet of Things (IoT) to appeal to fans, but there is also much more marketers do to connect with sports fans....
by Ryan Stoner | Aug 28, 2017 | Ryan Stoner's Blog
Branding has become vital if you want to achieve success with your company or just for yourself. Branding is the most powerful tool to show people want is possible. Creating an eye-catching brand helps you stand out from your competition and succeed within your...
by Ryan Stoner | Aug 8, 2017 | Ryan Stoner's Blog
Technology continues to redefine how we experience live sports. As a passionate sports fan I believe we are on the cusp of some of the most exciting times in sports. It’s a great time to be a sports fan, and it’s only going to get better. And I am not just talking...
by Ryan Stoner | Jul 21, 2017 | Ryan Stoner's Blog
Recently, we’re all starting to realize something new in marketing: the importance of data driven marketing. Marketers have always focused on how to identify and attract the ideal customer. So much of marketing revolves around the consumer and what they want in that...
by Ryan Stoner | Jun 15, 2017 | Ryan Stoner's Blog
As technology becomes more prevalent, marketers must work to appeal to users that spend a significant amount of time surfing the web. Fewer people have traditional television where advertisers know commercials must be viewed. Most people install some kind of...
by Ryan Stoner | May 14, 2017 | Ryan Stoner's Blog
What a difference a year makes. As we look back on marketing campaigns over the past year, there has been a huge rise of more instances of interactive marketing as brands look beyond audience reach to bring higher engagement into their campaigns. There is a growing...
by Ryan Stoner | Apr 14, 2017 | Ryan Stoner's Blog
As a strategist, my goal has always been to know my customer and extract what “must haves” matters to them. This means: Search for real audience insights and opportunities to ensure all is known about the customer, brand, category, project, et cetera....
by Ryan Stoner | Mar 2, 2017 | Ryan Stoner's Blog
Chat is the future: Generation Y is the first generation to prefer chatting over the web or social media to talk, rather than over the phone. Six of the top ten most used apps globally are messaging apps. And it’s not just how they prefer to talk to each other, it’s...
by Ryan Stoner | Jan 23, 2017 | Ryan Stoner's Blog
During my startup days I have personally been in situations where I have lost deals ONLY because I was unable to create the right value proposition for the audience. And I have met many startups who suck at storytelling. They might have a compelling product/ service,...
by Ryan Stoner | Jan 13, 2017 | Ryan Stoner's Blog
Formula 1 racing is many things to many people. It is at once the most international, technologically advanced and glamorous sport in the world. For years, there has been a push to bring the sport of Formula One to the U.S in a major way. Now, this may finally come to...
