Ryan Stoner | Brand Strategist

The Importance of a Brand Story in Business

The Importance of a Brand Story in Business

People find meaning and connection through the stories they tell one another. If you want to truly connect with your audience, the best way is through using a brand story to engage people’s emotions and inspire them to action. Good stories make people think and feel...
Sports Marketing and Fans

Sports Marketing and Fans

As a passionate sports fan and marketer, it makes sense to me that the two would go together. In my previous blog, I discussed how marketers are using the Internet of Things (IoT) to appeal to fans, but there is also much more marketers do to connect with sports fans....
Brands Need to Avoid the Boring Life

Brands Need to Avoid the Boring Life

Branding has become vital if you want to achieve success with your company or just for yourself. Branding is the most powerful tool to show people want is possible. Creating an eye-catching brand helps you stand out from your competition and succeed within your...
Sports, the IoT, and Marketing

Sports, the IoT, and Marketing

Technology continues to redefine how we experience live sports. As a passionate sports fan I believe we are on the cusp of some of the most exciting times in sports.  It’s a great time to be a sports fan, and it’s only going to get better. And I am not just talking...
Brands and Chatbots, the Time is Now

Brands and Chatbots, the Time is Now

Chat is the future: Generation Y is the first generation to prefer chatting over the web or social media to talk, rather than over the phone. Six of the top ten most used apps globally are messaging apps. And it’s not just how they prefer to talk to each other, it’s...